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Four Ways to Recover Abandoned Carts

Jake Maldonado
October 1st, 2020 · 3 min read

Abandoned checkouts are an unavoidable problem that all online retail businesses will face. It’s been found that up to 75.8% of online retail shoppers who add items to their cart will end up abandoning it. The reasons for abandonment can be anything from being forced to create an account to high shipping costs. Luckily there are lots of ways to minimize abandonment.

Use Recovery Notifications

Recover carts graphic

Cart notifications can often recover abandoned checkouts

Email Notifications

Email Notifications are a part of most online stores’ strategy for recovering abandoned checkouts. Commonly, email reminders are sent between 1-10 hours after the customer abandons their checkout, recovering the customers who had to leave and may have been busy and forgotten to come back later.

SMS Notifications

It’s good to pair email notifications with text notifications; while emails are affective, SMS has over 4x the open rate. Most people who open a text reminder see it in the first 3 mins!

Popups

Try To recapture your customer before they even leave the page! Exit-intent popups will popup right when the customer is about to leave the site. Perhaps you can offer a discount or free shipping to get them to continue with their checkout.

Find Drop Off Points

Find dropoff points

Find where your customers are dropping off

It’s crucial to understand why customers are abandoning their checkouts and solving these issues. While it is impossible to retain 100% of checkouts, it is possible to lower abandon rates. Using tools like Google Analytics can help determine what pages people are bouncing.

Google Analytics

Use Google Analytics to see what pages your customers are going to or dropping off from.

Checkout this article to get started.

Consider Personal Outreach

If you’ve seen a high abandonment rate, consider reaching out to some of these customers and figure out why they left. Maybe they didn’t want to signup for an account or high shipping costs. You can learn valuable insights from just speaking with your customers. Sending an email or calling them would be the best way to do this.

Offer Customer support

Make it easy for customers to ask you questions about the product or company, support them with what they need to finish their checkout. Support can be done through a live chat or even in your SMS/Email recovery outreach.

Offer Discounts

Entice customers to return to their checkout

Give them an offer they can’t refuse. One of the most common reasons for cart abandonment is additional costs at checkout; fix this by offering a discount. Offer these through an exit popup or your recovery SMS/Email.

Free Shipping

One of the leading reasons that customers abandon their checkout is from high shipping costs. By offering free shipping you can retain more customers since the final price will be closer to the original price of the item.

First Time Purchase Discount

Show appreciation for your new customers by offering them a discount for their first purchase. You can offer a discount via popup or afterwards in a recovery SMS/Email.

Follow Customers With Ads

Your customer will start seeing you everywhere

Retarget! What is retargeting? It’s continuous marketing to someone who’s visited your website. The Facebook Pixel is one of the most powerful tools an online business has. Show your shoppers the exact item they left behind anywhere they go. All you have to do is add a small piece of code to your site. There are also a lot of plugins that can make it even easier to add.

Facebook Ads

The Facebook Pixel is a super powerful tool that can collect data on actions preformed on your page and collect data on the users who visit. Facebook allows you to create custom audiences of people who have visited your site and even so that you can target them with ads. To make these ads even more powerful you can track checkouts and find lookalike audiences to the people who end up buying. A lookalike audience is people who have similar attributes to your target customers.

The next step is to create ads, these are the ads that your potential customers will see when they’re on Facebook! Make sure they are eye catching and offer value. Make sure you’re constantly testing different ads and playing around with different strategies.

Here’s a good article on how to setup Facebook Retargeting.

Follow Customers With Ads

Your customer will start seeing you everywhere

Retarget! What is retargeting? It’s continuous marketing to someone who’s visited your website. The Facebook Pixel is one of the most powerful tools an online business has. Show your shoppers the exact item they left behind anywhere they go. All you have to do is add a small piece of code to your site. There are also a lot of plugins that can make it even easier to add.

More articles from CartHero Blog

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Use the power of SMS and Email to recover abandoned checkouts on Shopify.

September 27th, 2020 · 3 min read

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October 5th, 2020 · 4 min read
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